Case
Studies
Real results from real projects. Due to confidentiality agreements with our clients, brand names are not disclosed — only categories and outcomes are shown.
Challenge
A novel blood pressure monitor required Class II NMPA registration with complex technical documentation and specific clinical data requirements.
Solution
Conducted comprehensive product classification analysis, coordinated accredited lab testing, and prepared detailed technical dossiers addressing all NMPA requirements.
Result
Registration approved in 8 months. Product now generates consistent monthly sales across Tmall and JD.com.
Challenge
An established overseas personal care brand needed to build market presence from zero in China's competitive market.
Solution
Developed a phased market entry strategy: launched on Tmall with targeted promotions, expanded to O2O channels through Xiaoelephant, and created localized content for Xiaohongshu.
Result
Achieved top-10 category ranking within 6 months. Monthly revenue exceeded expectations by 40%.
Challenge
A home diagnostics brand faced regulatory changes during their registration renewal while needing to maintain market momentum.
Solution
Managed simultaneous registration renewal and market operations, coordinating with NMPA on new requirements while maintaining all sales channels.
Result
Seamless renewal with zero market disruption. Expanded O2O coverage to 500+ outlets post-renewal.
Challenge
A rehabilitation device manufacturer needed guidance on the appropriate regulatory pathway for their innovative product category.
Solution
Performed detailed classification analysis, identified the optimal registration pathway, and managed the complete submission process including novel technical review.
Result
First-in-category registration established a clear regulatory precedent, enabling faster market entry.
Challenge
An overseas health monitoring brand had registration completed but struggled with China market penetration through traditional channels.
Solution
Restructured distribution strategy to focus on O2O channels, built content marketing engine on social platforms, and optimized e-commerce store operations.
Result
Monthly revenue grew 300% within 12 months. Connected to 800+ O2O stores nationwide.
Challenge
A personal care device with novel technology required navigating ambiguous classification boundaries between Class I and Class II.
Solution
Engaged in pre-submission consultation with NMPA, prepared comprehensive justification documentation, and secured favorable Class I classification.
Result
Simplified registration pathway reduced timeline by 6 months and significantly lowered compliance costs.
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